Brand Management
This page highlights brand management work at Business Professionals of America, Center for Accounting Transformation, and IntrapriseTechKnowlogies LLC, focused on alignment, consistency, and clear communication. From rebrand implementation to marketing resources and ongoing oversight, the goal is a unified and trusted brand experience.
Strategic Plan
Translating strategic priorities into a cohesive narrative with defined goals, focus areas, and measurable outcomes, I created the Strategic & Long Range Plan to bring the National BPA Board’s vision into a clear, structured, and actionable roadmap—providing alignment and direction across the organization while supporting informed decision-making.
Brand Guidelines
In 2018, Business Professionals of America completed its first brand refresh in over 30 years. To ensure cohesion and alignment, I worked with the Executive Director and Design Company to develop a comprehensive Brand Guide establishing clear standards for logo usage to support members in applying the new brand.
Marketing Resources
Development of marketing materials and resources has been one of my key responsibilities, supporting diverse audiences across organizations. This work includes creating tools, guidance, and content designed to ensure clarity, harmony, and ease of use at every level. Click the image below to view a selection of this work.
