Website Design & Management

I led the redesign of the National Center website with a focus on creating a more modern, engaging, and personalized experience. The goal was to build something that truly worked for everyone—advisors, students, partners, sponsors, and institutions—so each audience could find value and connection. By introducing both a forward-facing site and a members-only learning portal, it opened the door for deeper engagement and more meaningful experiences for those involved.

I led the development of the we.improvetheworld.net platform in collaboration with students, shaping a space centered on storytelling, communication, and exploration. Working directly with students, they defined the tone, visuals, and overall experience—ensuring it resonated with their peers, not adults. I translated that vision into a fully realized platform designed to engage, inform, and connect in a way that feels authentic to the next generation.

I developed a new website for Kurtis Smith, LLC, helping establish a clear and professional digital presence for the firm. Taking the client’s ideas and interests, I shaped the framework, messaging, digital experience, and logo design to reflect the firm’s voice and approach. The result is a site that clearly communicates who they are and what they do, while creating a welcoming path for potential clients to learn more and engage.